Rocky Brands, Inc. designs, develops, manufactures, and markets premium quality Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. Founded in 1932 the Rocky Brands family of brands includes owned brands Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Servus, Ranger, and the licensed brand Michelin Footwear.

Proudly approaching 90 years Rocky Brands is a family-owned generational company that was created out of necessity during the Depression. With facilities in several states, Rocky Brands is developing new NFPA-certified products to be ready in the spring of 2022.

This new product development was market-driven with lots of calls for fire service footwear. Based on its success with military and law enforcement footwear, Rocky Brands is excited to develop a new NFPA-certified line of products.

In addition to its brands and product line, Rocky Brands is proud to support the Tunnel to Towers Foundation with their Rocky Red Line Boots Give Back. A portion of each sale of our country’s western boots goes to the Stephen Siller Tunnel to Towers Foundation. This organization was started to honor the sacrifice of Stephen Siller, a firefighter who gave his life in the line of duty on September 11th, 2001, in New York City. They provide help to injured veterans of the military, the families of fallen first responders, and gold star families as well.

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