Bobit Business Media has launched a new brand called iFIRE International. The “i” represents its mission to inform, instruct, influence, and inspire.
Tasked with growing the brand is the company’s new Vice President and Chief of Public Safety Operations, Chief Tim Sendelbach.
To help launch iFIRE International, Bobit acquired Industrial Fire World publication and website and Industrial Fire World Emergency Responder Conference. In addition, Bobit has also partnered with the Los Angeles Area Regional Training Group (RTG) to launch the Los Angeles Fire Training Conference.